Mukandas — Oil For The Roots — E-Commerce & D2C
Online store for a botanical hair and scalp oil brand, built around its herbal heritage, clear ingredient benefits and a simple checkout.
Botanical Hair & Scalp Care · United Kingdom & International · 2025
Results
- Simple
Mobile Checkout
- Direct
WooCommerce Store
- Instant
AJAX Cart Drawer
The challenge
Communicating the family heritage behind Ayurvedic botanical formulations and proven scalp nourishment benefits within a modern, fast, friction-free e-commerce store.
The strategy
Combined authentic family heritage storytelling with contemporary D2C e-commerce practices: sticky quick-add triggers, ingredient transparency grids, and verified customer testimonials.
The solution
Designed and built a warm, clean brand experience with detailed ingredient breakdowns, customer trust badges, and intuitive checkout.
Design approach
Warm botanical earthy tones with clean modern typography, macro ingredient photography, and clear visual packaging presentation.
Development
Custom WooCommerce theme built for speed: zero heavy slider plugins, instant AJAX drawer cart, optimized image formats (WebP), and secure payment gateway routing.
AI features
Intelligent hair & scalp questionnaire assistant recommending customized oil application routines based on hair type and scalp conditions.
SEO and performance
Product Schema.org rich snippets, breadcrumb hierarchy, review structured data, and category search optimization.
Technologies
- WordPress
- WooCommerce
- AJAX Cart
- Custom Theme
- Stripe
- Speed Optimization
Services provided
- WooCommerce Store
- Custom UI/UX
- Payment Integration
- E-Commerce SEO
Client: Mukandas Hair Care
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